Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) đ So many of my new clients â especially subject matter experts â donât need new content (immediately). They HAVE content â scads of it scattered across various platforms. (Maybe that sounds familiar.) What … Read more
Are you being prompted by LinkedIn to contribute to their âCollaborative Articles?â Do you see people with a âTop Voiceâ badge on their LinkedIn profile and wonder how they got all the fame and fortune? Yeah, so Iâve been testing LinkedInâs Collaborative articles for a while. And IâmâŚnot impressed. Plus, I just read some data … Read more
âHi, Iâm Heather, and Iâm the original content goblin.â I saw the announcement drop on a friendâs Facebook page. My friendâs name is Daron Babin, and he was laughing about how the article âThe people who ruined the internetâ made him look like a villain. So, of course, I had to read the article. (Hereâs … Read more
Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good olâ days, filled with Google Dances, amazing conferences, and super-smart people who built digital marketing as we know it today. Iâve learned a lot over 25 years. Here are my top 25 tips: SEO content doesnât have to be … Read more
Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning the latest Orbit Media 2023 Blogging Statistics: 10 Years of Trends and Insights from 1000+ Bloggers. Itâs a great read. I have bunches of respect for Orbit Media and … Read more
I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think I was crazy. And I may totally regret this⌠But first, some backstory⌠Over the last fifteen years, my focus has been on large, corporate brands (for instance, AAA was a client.) I loved digging … Read more
Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site … Read more
Can you feel it? Vacation time is over, kids are in school, and the summertime distractions are gone. Now, it feels like your brain has a massive jolt of caffeine, youâre finally feeling focused on SEO content again, and you want to do ALL THE THINGS. Yup, I call that BTSE (Back to School Energy.) … Read more
Do you crave to write what you want â without worrying about keyword research, Google, or positions? I get it. There are times when following the Google rules and optimizing content feelsâŚboring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write whatâs on your mind … Read more
Have you ever had this feeling? You check out an old blog post and think, âI hate how I wrote this post, and itâs soooo old. My blog is so much better now. Maybe I should delete the old posts I donât like anymore. Wouldnât Google prefer fresher content anyway?â Reviewing old blog posts can … Read more
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