Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. These Are The Early Days The interviewer asked if Sundar was caught by surprise by … Read more
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted … Read more
The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs think search volume won’t change by 2026. “Organic and paid search are vital … Read more
This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to ****. SEO changes quickly! Ranking factors are getting more difficult to fully categorize. Today, Google uses the terms “systems” and “signals” more than “ranking factors.” Google says, about how it ranks results: “Google uses automated ranking … Read more
Right before the New Year, the Google search results volatility spiked big time. I posted the Google webmaster report for January 2024 this week. I published a big list of feature requests for Google Search Console. Google Groups will stop posting Usenet content to combat spam, which may clear up some spam in Google Search. … Read more
John Mueller, Senior Search Analyst and Search Relations team lead at Google, was again out there on New Year’s Eve and New Year’s Day, providing SEO support for site owners, creators, publishers, SEOs, and others. He has done this on Christmas every year and also on New Years every year. He has been doing this … Read more
Google’s Google’s New Year’s Eve doodle for 2023 is live in some regions and will be live in New York in the next five hours or so. If you want a sneak peek at it early, here it is. Here is the animated GIF version, click on it to enlarge: Here are all the previous … Read more
There has been a ton of chatter within the SEO community over the past couple of days related to extreme ranking volatility within the Google Search results. The Google tracking tools have also picked up the volatility over the past day or so. There is no way Google pushed out a confirmed update this week … Read more
WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice … Read more
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more
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