Entity-oriented search: The evolution of information retrieval, explained

Entity-oriented search: The evolution of information retrieval, explained

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This capability is the result of an evolution … Read more

Google Ads Keywords Explained: Boost Your PPC Performance

Google Ads Keywords Explained: Boost Your PPC Performance

What Are Google Ads Keywords? Google Ads keywords are words or phrases used to match your ads with the terms your potential customers are searching for.  Choosing relevant keywords can help you reach the right users when they’re searching for businesses like yours.  Let’s say you own a hair salon. And want to attract more … Read more

What Are Website Demographics? [Explained]

What Are Website Demographics? [Explained]

What Are Website Demographics? Website demographics are the characteristics of the people who visit your website. That can include information such as age, gender, location, income, education level, interests, and more.  By analyzing website demographics, you can understand your audience better. And tailor your content and marketing strategies more effectively. Use Semrush’s One2Target tool to … Read more

Lead Magnets Explained: Types, Examples, and Strategy

Lead Magnets Explained: Types, Examples, and Strategy

What Is a Lead Magnet? A lead magnet is a resource—like a guide or webinar—that people get in exchange for contact information, such as their name and email address. Lead magnets are often called gated content because people need to enter information to access them. The form people use to submit this information is typically … Read more

Last Year’s Google Ranking Factors Changes, Explained

Last Year’s Google Ranking Factors Changes, Explained

This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to ****. SEO changes quickly! Ranking factors are getting more difficult to fully categorize. Today, Google uses the terms “systems” and “signals” more than “ranking factors.” Google says, about how it ranks results: “Google uses automated ranking … Read more

Headless SEO Explained + 6 Best Practices

Headless SEO Explained + 6 Best Practices

Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless … Read more

What Is HTTPS & How Does It Work? [Explained]

What Is HTTPS & How Does It Work? [Explained]

What Is HTTPS? Hypertext transfer protocol secure (HTTPS) is an encrypted version of HTTP. Which is the protocol used to transfer data between web browsers (like Chrome) and servers (computers that host websites). When you visit a website that uses HTTPS, the connection between your browser and the website’s server is encrypted (meaning it’s scrambled) … Read more

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