Here’s an unfortunate truth that’s been happening for a while now; online ads are becoming less effective. Eye-tracking studies have shown that online users ignore ads and make a beeline to the content they were looking for in the first place. In fact, users have become so ad-averse that they give the cold shoulder to … Read more
What Are Content Buckets? Content buckets are different categories or content types used to organize content. Which makes it easier to come up with new ideas, maintain consistent messaging, and include variety that keeps your audiences engaged. They’re different from content pillars. Which are the overarching topics your brand covers. But content buckets help you … Read more
What Is an FAQ Page? An FAQ page is a dedicated page on a website that answers frequently asked questions (FAQs) related to the business. Many businesses have FAQ pages to help site visitors understand their products and services. And solve common problems. For example, here’s Stella & Chewy’s FAQ page: It’s an effective FAQ … Read more
404 pages show when users try to access resources that don’t exist. Like a misspelled URL. Or a page that was deleted. And you can create a custom 404 page in WordPress (even if you can’t code). Why You Need a Custom 404 Page in WordPress Custom 404 pages can improve the user experience by … Read more
What Is Dynamic Content? Dynamic content is content that changes automatically based on user data, preferences, and behavior. It adjusts in real time in response to factors like the user’s profile, location, search terms, or browsing history. As a marketer, you can include dynamic content in many digital formats, including: Websites Pop-ups Emails Ads (display, … Read more
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I was searching for the best SEO strategies to increase traffic to my website and turned my attention to posts structured as ranking lists. Surprisingly, they offer numerous advantages that take time to be apparent. Therefore, much of the information from this article may serve as an unexpected revelation for you. I divided today’s material … Read more
Have you ever come across a short video that breaks down a complex product or idea into bite-sized, easy-to-digest pieces? That, my friend, is an explainer video. These nifty little creations are like movie trailers for your brand, product, or service—they’re versatile, engaging, and can pack a punch in just a minute or two. But … Read more
An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027. But, how … Read more
What Is a Google Ads Bid? A Google Ads bid is the amount you’re willing to pay for a click on your ad. This bid plays a crucial role in determining where your ad appears on the page (also known as its placement). Better ad placement can significantly influence how your ad performs. This can … Read more
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in one of our blog post’s HTML code and how … Read more
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