![4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]](https://ahrefs.com/blog/wp-content/uploads/2023/11/word-image-169443-1.png)
Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new … Read more
What Is Product Marketing? Product marketing is the process of promoting your product and communicating its value to customers. To make sure the right audience understands what your product does, why it’s significant, and how it can benefit them. The “product” definition in marketing refers to an item or service a company offers to meet … Read more
What Does Marketing Do? The marketing industry has one primary objective: to serve as a critical bridge between a company’s offerings and its target audience. In other words, the purpose of marketing is to identify and connect the right products or services with the right customers. The role of marketing includes (but isn’t limited to) … Read more
![Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples] — Serpstat Blog](https://serpstat.com/files/img/24/uploadfile_1700405431_6387.png)
Practical guide to creating SEO content briefs using GPT-4 and Serpstat Kateryna HordiienkoResearch Editor at Serpstat You should craft content briefs for your writers, creative team, or even for yourself if you want to design top-notch articles. But what makes a content brief truly effective? While I’m not worried about AI replacing my job now, … Read more
![How To Measure Customer Acquisition Cost [with Examples]](https://seranking.com/blog/wp-content/uploads/2023/11/1200x630-5.png)
Blog / SE Ranking News / Customer Acquisition Cost (CAC): How To Calculate and Reduce Doing regular marketing activities can be a major expense for any company. It’s not just the cost of paid activities, but also day-to-day expenses like operational costs and using marketing tools. But how can you be sure that you’re using … Read more
Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more … Read more
Great ad copywriting can be the difference between a customer taking action on your offer or scrolling down to the next thing that catches their eye. Most copywriters have a collection of memorable ads they can turn to for ideas. In this post, we’ll share 16 examples of ad copy that illustrate key approaches for … Read more
Today’s consumers multitask. They use many channels to discover and research new products and services. So, marketers must meet target customers where they are. The answer is multichannel marketing. In this article, we’ll discuss what multichannel marketing is and how you can use it to grow your business. What Is Multichannel Marketing? Multichannel marketing is … Read more
As the leaves turn a vibrant array of oranges and reds throughout the Greater Toronto Area (GTA), small to medium-sized businesses (SMBs) and local entrepreneurs brace for the most exhilarating part of the retail calendar: Black Friday and Cyber Monday. These high-stakes days are pivotal for businesses as they can significantly impact annual revenues. In … Read more
What Is Experiential Marketing? Experiential marketing invites consumers to interact directly with a brand to encourage brand awareness, action, and loyalty. Experiential marketing can include live events, conferences, pop-up stores, trade shows, etc. Or, online marketing tactics such as webinars and augmented reality (AR) campaigns. Experiential marketing is also referred to as engagement marketing, XM … Read more
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