An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027. But, how … Read more
What Is a Google Ads Bid? A Google Ads bid is the amount you’re willing to pay for a click on your ad. This bid plays a crucial role in determining where your ad appears on the page (also known as its placement). Better ad placement can significantly influence how your ad performs. This can … Read more
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in one of our blog post’s HTML code and how … Read more
A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with a business – all without leaving the site. Not only is a Contact Us page great for capturing leads, but it’s also an efficient tool … Read more
Definition of Visual Search A visual search is a search method where a person uses an image—like a photo or drawing—to look for information on search engines. Let’s say you come across an image of an unfamiliar animal. By uploading the image to a visual search engine, you can learn the animal’s name. And habitat. … Read more
Understanding your target customer is the foundation of an effective marketing strategy. Segmenting customers by their psychographic characteristics—such as lifestyle, personality, and beliefs—helps you create more personalized messaging. One that speaks directly to buyer wants, needs, and expectations. In this article, we’ll cover the ins and outs of psychographic market segmentation and explore different ways … Read more
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more
We’ve scoured the internet to find the best content marketing examples from businesses of all types. Explore the categories you’re interested in to get inspired, boost your creativity, and brainstorm something great for your company. Blog Content Marketing Examples Writing blog posts is one of the simplest ways to attract and engage target audiences. And … Read more
If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere unexpected on your website. This can cause a big disruption for people using your site, potentially leading them to leave your website to look for … Read more
What Is Content Reporting? Content reporting is the process of collecting, analyzing, and presenting data regarding content performance to inform strategy and decision-making. This involves tracking various metrics like page views, engagement rates, conversion rates, and social shares to understand how content resonates with your audience. Content reporting can also help identify trends, inform future … Read more
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