This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single page. SEO planning vs. SEO strategy SEO planning is often conflated with SEO strategy. Although … Read more
Artificial intelligence (AI) is changing how we approach marketing and advertising. By harnessing machine learning and ******, AI allows computers to analyze data, make informed decisions, and execute tasks that traditionally require human intelligence. So where does that leave you, the human marketer? Our Think Big with AI report revealed that 67% of businesses already … Read more
Google’s Search Liaison, Danny Sullivan, recently offered guidance on how to diagnose ranking declines. Sullivan provided the advice on X (formerly Twitter) to Wesley Copeland, owner of a gaming news website, who sought help after seeing a significant drop in traffic from Google searches. Google’s Search Liaison Offers SEO Tips According to Copeland’s post, he’s … Read more
What Is a Marketing Plan? A marketing plan is a comprehensive document that outlines the marketing strategies and tactics a business uses to promote its products, services, or brand to its target audience. It also includes information like target market, value proposition, proposed marketing campaigns, and success metrics. To create a successful marketing plan, you … Read more
In discussions with financial services executives, Perficient consultants consistently explore the extension of the submission deadline for resolution plans among certain large financial institutions with assets exceeding $250 billion. Moving forward, these institutions will need to submit their resolution plans by March 31, 2025. Our Expertise Perficient launched its Risk and Regulatory CoE in October … Read more
Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again. So… we created one for you. Download the SEO plan template Looking for a different format? Request it here. Why you should use our template It gives you … Read more
Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be the single most important ranking factor, they are far from dead and should still be part of a comprehensive SEO strategy. … Read more
This blog post was co-authored by: Carl Aridas In a recent blog post, Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE) highlighted the Federal Deposit Insurance Corporation (FDIC) plan to implement a “Robin Hood-like” deposit insurance premium on the nation’s largest banks to recapitalize the agency’s Deposit Insurance Fund. Since that blog was … Read more
The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Budgets are created from company goals, historical data … Read more
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis. Source link : Searchenginejournal.com
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