Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, … Read more
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. … Read more
In today’s post, I’m going to show you the 11 latest digital marketing hacks to use in 2023 and beyond to stay ahead of the competition and build your strong identity. So let’s start. Digital marketing is an ever-evolving field, and marketers have to stay on top of their game to succeed. With new trends … Read more
This blog post was co-authored by: Carl Aridas In a recent blog post, Perficient’s Financial Services Risk and Regulatory Center of Excellence (CoE) highlighted the Federal Deposit Insurance Corporation (FDIC) plan to implement a “Robin Hood-like” deposit insurance premium on the nation’s largest banks to recapitalize the agency’s Deposit Insurance Fund. Since that blog was … Read more
Google Updates November 2023 | Pi Datametrics 27 Nov 2023|3 MIN READ With updates coming left, right, and centre from Google in recent months, it’s no surprise if you’ve been struggling to keep up. After announcing a number of closely related updates, Google is certainly up to something. So, what does it all mean? There’s … Read more
In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO, there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. From free, visual-driven guides and videos on YouTube and other training-specific platforms like … Read more
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app … Read more
We are proud to announce the successful completion of our ninth Bright Paths Program cohort and the 30 students who graduated from the coding bootcamp. Since launching the Bright Paths Program in 2020, more than 200 students have graduated from the program with the majority joining Perficient. Our award-winning Bright Paths Program is designed to … Read more
Google Discover now shows a new section named “Get the latest on” and shows an author/journalist that you can click on and see their knowledge panel with their recent articles. Glenn Gabe spotted this and posted some screenshots on X, he said, “Super-interesting to see a new option to “Get the latest on…” below an … Read more
If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy. This past year, the industry underwent a series of transformative changes, presenting both potential challenges and promising opportunities for SEO professionals. Find out the key … Read more
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