Google seems to be testing new filter options for hotel listings within Google Business Profiles. When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel. This was spotted by Lluc B. Penycate who shared a video and some screenshots on X with me. I cannot replicate … Read more
Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of … Read more
Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. Sites must use new structured data markup to show product variations. Valid implementation can lead to enhanced search listings. Source link : Searchenginejournal.com
Affiliate marketers earn money by promoting a merchant’s product via their own platforms—like blogs they write or their social media. They earn commission when their audience members interact with those links in ways that create value for the merchant. Like a purchase or signup. A familiar example would be Amazon product links included in a … Read more
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines and descriptions to campaigns. Third, changes to account-level automated assets. One Line Headlines Google’s responsive search ads can now show one headline when … Read more
Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. The additional support and guidance for navigating GA4 will prove particularly valuable for those … Read more
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. … Read more
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places … Read more
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates. Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users. … Read more
April 6, 2014 | Posted by Shiri Berzack Social Media Platforms have become a major tool in people’s lives and in marketing and advertising. The world has become a more interactive place, but in order for these platforms to keep users interested, they need to constantly evolve and develop. This comes into plat … Read more
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