Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career. Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check … Read more
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places … Read more
Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. As for the … Read more
Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house SEO professionals face a unique set of challenges within the industry and require unique solutions. And with the ever-evolving nature of SEO, it’s important to … Read more
This isn’t your typical blog post about SEO, but perhaps the knowledge behind what motivates and guides SEOs. I put out a question on social media “What is your all-time favorite book?” The thread got a lot of traction so I thought it would be great to compile them together here in this post. Biography … Read more
No, SEO doesn’t require coding, but it makes your job much easier. In fact, 72% of SEO pros agree: You only need to know “The Basics” of coding for SEO. In this guide, I’ll show you three scenarios where understanding coding basics will help. 3 Situations When Coding is Helpful for SEO You don’t need … Read more
Every other day, a new blogger claims they are earning a full-time income from their blog. But how exactly do they do it? In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. How much can you make from blogging? … Read more
Since its launch on November 30th, 2022, you can’t venture very far on the internet or social media apps without seeing something about ChatGPT. The artificial intelligence-powered chatbot from OpenAI uses a series of natural language processing (NLP) ****** that enable it to understand user text and generate human-like responses, simulating an open-ended conversation. From … Read more
We recently published a post about the top video editing tools for beginners. This article focuses on a smaller number of what are, in my opinion, the best video editing tools, irrespective of experience. I’m looking at the tools that provide the most power, customizability, and features. Ease of use is a consideration but not … Read more
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