Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In January, Google laid off hundreds of workers as it shifted its investments and focus to … Read more
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