With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In January, Google laid off hundreds of workers as it shifted its investments and focus to … Read more
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. … Read more
Google is rolling out a change to the perspectives filter, renaming it from perspectives to forums. A Google spokesperson told Search Engine Land the word “forums” is a more intuitive name when seeking out that content. Google also told us that searchers can use this filter to hone in on results from hundreds of forums … Read more
It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t believe it will. But there is palpable fear in the industry, and understandably so. There … Read more
A new Google research paper called, Refreshing Large Language ****** with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts. They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with … Read more
Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, “Google just flat out deletes queries and replaces them with ones that monetize better.” Danny Sullivan, the Google Search Liaison, responded to that on X, saying, “we don’t.” Let me quote the allegations from the article, since … Read more
by Jim August 16, 2023 Hey, welcome back, Rankers! How’s it going? This week, we’re diving headfirst into a topic that’s been on everyone’s minds – the fascinating realm of AI. Last time, we delved into AI’s potential and the exciting developments on the horizon. But today, we’re taking it a step further. We’ll be … Read more
The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen campaigns. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen by early 2024. What is Demand Gen beta? “Demand Gen … Read more
Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. However, we need to clearly distinguish between AI supporting marketing work and AI replacing … Read more
Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, “while we’re simplifying, the features that larger retailers rely on aren’t going anywhere.” Merchant Center Next will replace the current Merchant Center slowly by the end of 2024. Google Merchant Center Next will automatically … Read more
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