Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. Google said this AI tool creates “stunning, high-quality image assets in just a few steps using prompts provided … Read more
Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well. Why we care. Leveraging … Read more
Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according to Mikhail Parakhin, the CEO, Advertising and Web Services at Microsoft, that is not true. He said that demand is not dwindling and Bing Chat just keeps getting better and more efficient. Mikhail Parakhin was asked on X … Read more
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns”, it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented … Read more
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing … Read more
Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. … Read more
The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen campaigns. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen by early 2024. What is Demand Gen beta? “Demand Gen … Read more
LOOKFANTASTIC is Europe’s number one retailer for beauty, skincare, and hair products. The following case study comes from seoClarity’s collaboration with LOOKFANTASTIC’s Senior SEO Manager, Abbi Van Der Westhuizen, in solving a CTR challenge with True Demand. Source link
Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video … Read more
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