Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. Google said this AI tool creates “stunning, high-quality image assets in just a few steps using prompts provided … Read more
Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more
Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who are some of the most active and passionate members of the Maps community,” Google wrote. Google’s language ****** can now analyze Google “Maps … Read more
Google has made a number of updates to its how-to control your snippets in search results to clarify that the snippets are primarily generated using the page content. Google removed the section about rich results and structured data on that page. Google explained, that they have clarified in those documents “that the primary source of … Read more
Over the last year, distinguishing between human and AI-generated content has become a bit of a nightmare – sorry for all the teachers and professors out there! AI writing is revolutionising the content landscape, making it important to recognise the nuances that set it apart from human authors. This guide from our content marketing agency … Read more
Google’s Martin Splitt was asked how Googlebot’s crawling and rendering was adapting to the increase in AI generated content. Martin’s answer provided insights into how Google handles AI generated content and the role of quality control. Googlebot Webpage Rendering Webpage rendering is the process of creating the webpage in a browser by downloading the HTML, … Read more
Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers “to try AI-generated answers in help guide,” it emailed some advertisers. This is in addition to the other AI features in Google Ads being tested and what is in PMax. Julie Bacchini received one invite and posted … Read more
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last *****. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight … Read more
I finally convinced Glenn Gabe to let me interview him on my vlog, and we spoke for a while on a ton of core SEO topics. Glenn has been doing SEO for a long time, and he is my go-to guy for some of the most complex Google SEO topics. He runs a consultancy company … Read more
July 12, 2022 | Posted by The In Search SEO Podcast Is it really possible to create all of your content on an automated basis using AI? That’s what we’re going to be discussing today with a man who has a blue belt in Brazilian jiu-jitsu and is an amateur singer who … Read more
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