Google Ads PMax Auction Insights Box Adds Competitor Data

Google Ads PMax Auction Insights Box Adds Competitor Data

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”. Thomas Eccel spotted this and posted about it on X, he said, “Auction Insights box for PMAX has been upgraded!” … Read more

Could Bard One Day Replace the Google Search Box? – Marie Haynes

Could Bard One Day Replace the Google Search Box? – Marie Haynes

A new Google research paper called, Refreshing Large Language ****** with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts.  They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with … Read more

The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising

The secrets behind Performance Max and Google’s Black Box: Decoding the future of digital advertising

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance … Read more

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