Auction Archives

Google Says Ad Strength Is Not Used In The Ad Auction

April 9, 2024 by BTR

Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns. Ginny Marvin explained, “To be clear, Ad Strength is not used in … Read more

Google Ads PMax Auction Insights Box Adds Competitor Data

January 11, 2024 by BTR

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”. Thomas Eccel spotted this and posted about it on X, he said, “Auction Insights box for PMAX has been upgraded!” … Read more

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