I am deeply sad to report that Mark Irvine passed away unexpectedly last *****. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space. Mark has been in the search marketing industry for well … Read more
Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend: … Read more
Since the news of Google and Reddit’s partnership was announced in February, many SEOs have been curious about the impact it has on the SERPs. Source link
The direct written premiums in the US auto insurance market are projected to reach $390 billion by 2030 according to McKinsey & Company. Companies that win auto insurance customers can grow revenue per customer even more by bundling in additional products like homeowners, life, and pet coverage. If you factor in the multi-year lifespan of… … Read more
This was initially written as my first episode of Marie’s Thoughts. SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information and make it accessible to all. I do not believe search … Read more
The lines are blurring among communications, media, and technology (CMT) companies, and consumers are demanding exceptional experiences across the board. Products and services must be hyper-personalized, digital-first, and accessible in any place and at any time. With expectations so high, the pressure is even higher for these companies to effortlessly tackle frequent mergers and acquisitions … Read more
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search engine’s most significant change ever and represents a tectonic change that will impact every industry, company, and marketer. If you recall, I shared some initial … Read more
Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, … Read more
![SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]](https://ahrefs.com/blog/wp-content/uploads/2023/01/seo-monthly-retainer-pricing-2.png)
We conducted an SEO pricing survey with 400+ industry professionals to find out how much SEO costs today. Here are the key takeaways: Monthly retainers range from $500 to $1,500. Hourly rates for SEO services are often priced at $75 to $100 per hour. Project-based fees are usually between $2,501 to $5,000. Agencies and consultants usually … Read more
![SEO Salary Survey 2023 [Industry Research]](https://ahrefs.com/blog/wp-content/uploads/2023/11/seo-salary-survey-2023-industry-research-by-chris-haines-data-studies.jpg)
How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this is a small sample set and not representative of all SEO salaries as it’s focused on UK and EU data. If you want to be … Read more
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