In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in … Read more
In the first part of our special telehealth marketing series, we discussed why medical marketing is vital for online healthcare providers. We shared how patient behavior changes and how important it is to have visibility where so many people begin their search for medical care. In today’s post, we’ll share digital marketing strategies for the … Read more
Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house SEO professionals face a unique set of challenges within the industry and require unique solutions. And with the ever-evolving nature of SEO, it’s important to … Read more
Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and … Read more
It’s no secret that SEO is one of the most effective ways to market a business online, as organic & local searches on engines like Google account for 69% of all digital traffic. Additionally, search engines direct 300% more traffic to content websites than social media channels. So if you want to increase your leads … Read more
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How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more
A blockchain-based data model for health insurance could potentially help to improve the efficiency and security of the health insurance industry. It could be used to securely store and manage healthcare data and claims information. In such a model, each participant in the network, such as a patient, healthcare provider, or insurance company, would have … Read more
December 19, 2017 | Posted by Mordy Oberstein There were a lot of important changes and updates that had an impact on the industry in 2017. We’re both honored and humbled to be a part of reporting and analyzing the big stories that affect the industry. I can proudly say that our team … Read more
Google is updated its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level. Google said this will reduce over-flagging issues with ads when an advertiser might legitimately want to use a trademark term but Google … Read more
For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing or want to take your career to the … Read more
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