The Industry Mourns The Loss Of Mark Irvine – Brilliant & Giving Search Marketer

The Industry Mourns The Loss Of Mark Irvine – Brilliant & Giving Search Marketer

I am deeply sad to report that Mark Irvine passed away unexpectedly last *****. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space. Mark has been in the search marketing industry for well … Read more

The rise of the position-less marketer

The rise of the position-less marketer

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings … Read more

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024.  The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search engine’s most significant change ever and represents a tectonic change that will impact every industry, company, and marketer. If you recall, I shared some initial … Read more

SEO Tips Every Marketer Should Know

SEO Tips Every Marketer Should Know

Digital marketing is about using the latest tips and trends to your advantage. Search engine optimization (SEO) is crucial to getting your content seen by the right people. Today, we’re covering how to use SEO to boost your rankings and increase your profits.  Let’s start by addressing the importance of SEO for any business. Why … Read more

How to say ‘no’ as a digital marketer

How to say ‘no’ as a digital marketer

If you say “yes” to one thing, then you are saying “no” to something else.  Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead.  It is critical to be intentional about when to say “yes” and “no.”  … Read more

Google Sues Rank And Rent Marketer

Google Sues Rank And Rent Marketer

Google is suing an online marketer for violating it’s terms of service and to prevent the defendant from causing additional harm to Google as well as to business owners and consumers. The person being sued was a member of a public Facebook group called, Rank and Rent – GMB Strategy & Domination. The lawsuit claims … Read more

What’s a Content Marketer? Exploring Skills, Roles, and Salaries

What’s a Content Marketer? Exploring Skills, Roles, and Salaries

So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry.  Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people who help plan, create, and publish this … Read more

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