Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. … Read more
The direct written premiums in the US auto insurance market are projected to reach $390 billion by 2030 according to McKinsey & Company. Companies that win auto insurance customers can grow revenue per customer even more by bundling in additional products like homeowners, life, and pet coverage. If you factor in the multi-year lifespan of… … Read more
What Is Auto Repair SEO? Auto repair SEO is the process of optimizing your auto repair website so it appears in search engine results when a potential customer looks up a word or phrase related to your services. When done right, your website could be more visible to potential customers and get more traffic. Depending … Read more
Forget yellow pages or radio ads. To reach today’s audiences, auto repair shops have to think digitally. But that doesn’t just mean trying to reach potential customers on their computers. Instead, it means optimizing your marketing efforts for mobile devices. And that effort, in turn, begins and ends with your website. In an age where … Read more
Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page content they view. Google announced that this went live later yesterday afternoon saying, “Today, we’re launching related search for Auto ads, a new … Read more
Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the suggested search terms displayed, they would be directed to a search results page where they’d … Read more
There are reports that Google is automatically editing the attributes of businesses within Google Business Profiles. I am told these edits are helpful and logical, since Google is using okay logic to make the necessary changes to attributes when business owners are not. A thread at the Local Search Forum from JS Girard was the … Read more
Search engine optimization, or SEO, is a complex topic. Getting it right takes both expertise and time. But that doesn’t mean you can’t start getting results quickly. Even while some of the more complex aspects of the concept take time to build and implement, these quick wins can help your auto repair shop start to … Read more
Over the past few years, the way auto shops are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern business can hope to survive without employing digital marketing. Online marketing is definitely daunting to newcomers, but it has the potential to help your … Read more
Since April, Google has been testing a local pack in the search results that auto-expands the map section when you hover your mouse cursor over it. This now seems to be live or rolling out fully. I can replicate it myself and so can Mike Blumenthal, Robert Spinrad and others I asked privately. Here is … Read more
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