It’s no secret that social media platforms like Facebook and Instagram are goldmines for marketing, with a whopping total of 4.95 billion active users worldwide. Since 60% of the global population is on social media, it’s no wonder that almost 93% of marketers will leverage these platforms in 2024. While registering and setting up a … Read more
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty … Read more
Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your … Read more
What Is SEO Testing? SEO testing is the process of changing a website’s content and design to measure how these changes impact the site’s organic traffic and visibility in search engine results like Google. It involves experimenting with elements like keywords, content, meta tags, HTML headings, and backlinks. Successful SEO testing hinges on understanding what … Read more
In today’s business world, digital presence equals brand visibility. Mixed with a hefty helping of social media, brand visibility can equal exponential growth. However, for cannabis, social media ideas can be harder to come up with. Social media marketing for the cannabis industry presents a unique set of challenges and opportunities. Engaging your audience while … Read more
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb goes, “Give a man a fish, and you feed him for a day; teach a … Read more
Ready to grow your business online? Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals. Let’s Talk! Source link
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search and the pace of change will continue through 2024. There’s a growing sentiment that Google search is not serving search marketers well. How do we continue to optimize search efforts and … Read more
Wondering how to make your business or product stand out from the noise? Explore 16 innovative marketing ideas that can help you boost visibility, engage your audience, and drive conversions. 1. Leverage Content Marketing Content marketing involves creating valuable content related to your brand or industry that resonates with your target audience. There are different … Read more
Many successful marketing teams use content brainstorming to generate ideas on what to create. In this guide, we’ll share the tips and techniques you can use to run brainstorming sessions effectively. But let’s cover the basics first. What Is Brainstorming? Brainstorming is when a group of people share spontaneous ideas as proposed solutions to a … Read more
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