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TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required … Read more
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. … Read more
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement … Read more
In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are the days of simple slogans and flashy graphics; the landscape of creative production has undergone a radical transformation in recent years. As we look back … Read more
Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each. Mikhail wrote on X, “Balanced is the most popular, maybe … Read more
Creating a great product is no longer enough. How you introduce it to the market can significantly impact its success. Unique and innovative product launch ideas are now essential to brand strategy. Here’s why: Your business must stand out to attract potential customers in a saturated market. Creative product launches generate buzz. And showcase your … Read more
TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and … Read more
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