TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and … Read more
Google redid its Google Business Profiles reinstatement process and I think as part of that (I can be wrong), Google added this review service restrictions webpage. It will show you if you have any business listings that you manage that have any restrictions from Google Business Profiles. You can check this page at myaccount.google.com/restrictions. Here … Read more
Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns. Specifically, brand restrictions for broad match in Search campaigns and brand exclusions in Performance Max campaigns are rolling out. Ginny Marvin, the Google Ads Liaison, said on Twitter, We’re rolling out 2 new brand controls in Search and in … Read more
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google … Read more
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