Google announced a number of significant changes to Assistant. The majority of coverage so far has been surrounding the many things that will be discontinued like sending an email with your voice for example. With no fanfare, the blog post quietly stated that “the microphone icon will now trigger Search Results” from within the Google … Read more
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and … Read more
Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Scores of media buyers, under the assumption that their campaigns were running on Google.com, have reportedly discovered that their ads are appearing on compromising websites within the Google Search Partner (GSP) network instead, according to an … Read more
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s … Read more
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as … Read more
TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs. The Wikipedia snippets were first noticed in TikTok SERPs by The Verge, as shown here: A spokesperson … Read more
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