From “Generally reliable” to “Blacklisted”, you can find scores and discussions for many sites whose reliability is frequently discussed by Wikipedia editors. And as a bonus, I’ll explain how to find when a site is used as a source across Wikipedia. Based on helping many companies over the years that have been impacted by major … Read more
2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes beyond mere theoretical knowledge; it’s a strategic imperative for anyone looking to enhance their website’s visibility and drive traffic. This article provides a comprehensive overview … Read more
There are colleagues that certainly know how to brighten their career by going beyond their role tasks and engaging in working social environments. Getting involved in the different initiatives, events and activities their office coordinates to ensure a pleasant working day. Hugo Cardenas, who is based in Monterrey, Mexico has always been recognized as the … Read more
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as … Read more
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options … Read more
December 17, 2015 | Posted by Michael Lerner There’s been a lot of speculation around Google updates in Search results recently, for example, Barry Schwartz mentioned in Search Engine Roundtable articles a December 10th shift and a potential Google Search Update on December 16th. There’s been an equal amount of buzz in the … Read more
Estimated reading time: 9 minutes In the dynamic and fiercely competitive world of digital marketing, businesses are constantly searching for the perfect formula to unlock growth and achieve unparalleled success. Amidst this pursuit, two strategies have emerged as the dynamic duo driving business growth: Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). Picture this: … Read more
While we are only six months into the year, 2023 has already been an incredible one filled with growth and success for Perficient’s UK team. Back in early March, we opened a brand new London office location housed within one of the city’s most iconic and recognizable buildings, The Shard. Our local team has also grown … Read more
In just two weeks Perficient leaders are headed to San Francisco to attend Data + AI Summit! This key conference for the data, analytics, and AI community take places June 26th – 29th in Moscone Center and will attract an estimated 10,000 data professionals from every industry all over the globe. The conference has something … Read more
Key Points Customer needs are the various motivations for customer desire that lead up to a conversion or purchase decision. Some of the most common customer needs include price, trustworthiness, value, user experience, empathy, and more. When you fully understand your customer, you truly know what they need and want, and ultimately, can deliver that … Read more
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