Your customers are your company’s most valuable assets. So, you need to have a solid customer acquisition strategy that consistently brings new customers to your business. Helping you generate more revenue and sustainable growth. In this guide, we’ll show you how to build a powerful customer acquisition strategy that attracts new leads and turns them … Read more
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel … Read more
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
What Is the Ecommerce Customer Experience? The ecommerce customer experience (CX) encompasses every interaction a customer has with your business or brand. It begins the moment they come into contact with your brand. And continues even after they buy something from you. It can start with a Facebook post, progress to your website, and continue … Read more
When you search for you Google Business Profile in Google, Google may show you the number of “customer interactions.” The question is, how often is that number updated? Matt McGee said in the Local Search Forum that he believes it is updated every 2-3 days. Here is a screenshot of the “customer interactions” section for … Read more
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. … Read more
Don’t expect a potential customer to trust you right off the bat. You may be telling everyone how great your service and/or product is (and you may even be right), but your competitors will be saying the exact same thing about their own company. Fortunately, there’s one way to help you stand out from … Read more
Holding on to customers is a top priority for most businesses. And it’s much easier to do that when you truly understand what your customers want and expect from your business. Customer retention stats offer valuable insights into customer expectations, preferences, and behavior. They reveal the common factors that keep customers coming back and what … Read more
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. … Read more
In the fast-paced landscape of today’s business environment, organizations are constantly evolving to meet the ever-changing needs of their customers. However, the traditional Customer Relationship Management (CRM) systems that once served as the backbone for managing customer data and interactions are now struggling to keep up. Recently, Perficient hosted a roundtable discussion with marketing leaders … Read more
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