Customer Archives - Page 2 of 8

Customer Data 360: Perspectives from Marketing Leaders / Blogs / Perficient

December 15, 2023 by BTR

In the fast-paced landscape of today’s business environment, organizations are constantly evolving to meet the ever-changing needs of their customers. However, the traditional Customer Relationship Management (CRM) systems that once served as the backbone for managing customer data and interactions are now struggling to keep up. Recently, Perficient hosted a roundtable discussion with marketing leaders … Read more

Elevate customer loyalty in the hospitality sector through tailored experiences

November 28, 2023 by BTR

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality. … Read more

How To Measure Customer Acquisition Cost [with Examples]

November 20, 2023 by BTR

Blog / SE Ranking News / Customer Acquisition Cost (CAC): How To Calculate and Reduce Doing regular marketing activities can be a major expense for any company. It’s not just the cost of paid activities, but also day-to-day expenses like operational costs and using marketing tools. But how can you be sure that you’re using … Read more

How to Create a Customer Journey Map That Connects

November 17, 2023 by BTR

Key Points A customer journey map is a marketing tool that visually represents the journey customers take to reach a purchase decision, including the touchpoints and stages throughout that path. Customer journey maps help brands get the average consumer’s perspective to create a personalized research and buying experience. The customer journey mapping process takes stock … Read more

Google Business Profiles Verification Method: Upload Photo At Customer Location

November 17, 2023 by BTR

Google Business Profiles is adding a verification method for some categories of businesses to make it easier for them to verify their business with Google. This one, you can upload a picture of your vehicle in the local area where you meet your customers. This was spotted by Kevin Pauls who posted on X saying … Read more

Consent Management for Compliance and Customer Experience Benefits / Blogs / Perficient

November 14, 2023 by BTR

Data privacy has become an increasingly complex subject, especially with the introduction of the California Consumer Privacy Act (CCPA) and similar regulations emerging in other states. Non-compliance with these regulations can result in hefty fines, as seen with Sephora’s recent $1.2 million penalty. The Growing Need for Consent Management The proliferation of privacy laws and … Read more

How To Find The Best SEO Keywords That Win The Customer Over (& Why It’s Important)

November 14, 2023 by BTR

Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more

The future of customer experience lies in first-party data

November 10, 2023 by BTR

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data … Read more

Revenue, customer growth returns Semrush to profitability in Q3

November 2, 2023 by BTR

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even … Read more

The Ultimate Local SEO Checklist: Better Rankings, Reputation Management, and Customer Attraction

October 27, 2023 by BTR

Coming up with an efficient local SEO strategy and executing it well is a tough challenge. To help you succeed, we’re offering this checklist to give you some structure. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Editor’s note: If you … Read more

Enjoy Our Website? Please share :) Thank you!