Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. “With these new experiences, users in EEA countries searching for queries such as “hotels near me” may … Read more
Justin Racine, Principal of Unified Commerce recently attended the National Retail Federation’s (NRF) Big Show in New York City. Every year, NRF brings industry leaders and innovators together to dive into the latest trends and technologies shaping the future of retail. This year the show brought together more than 40,000 people and showcased insights from … Read more
Parallel Routing with Loading: Imagine visiting a website, and while a page is loading, you see a spinning wheel or a loading symbol. That’s the loading state – it shows that things are still getting ready. In Next.js, using Parallel Routing, each webpage can have its own unique loading symbol or message. So, as you … Read more
Understanding Parallel Routes in Next.js Imagine you’re on a road trip, and you have multiple routes you can take to reach your destination. Similarly, in web development, when you build a website using Next.js, you create different routes for different pages. What are Routes? Routes are like paths or directions to specific pages on a … Read more
In the dynamic landscape of web development, creating websites that adapt seamlessly to various devices and screen sizes is no longer a luxury—it’s a necessity. However, in this pursuit of responsiveness, the crucial aspect of accessibility often takes a back seat. In this comprehensive guide, we’ll delve into the intricate relationship between responsive design and … Read more
Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality. … Read more
Last week, Boston was a buzz with innovation, big announcements, and a shared vision for the future of digital experience at Acquia Engage 2023. Among the myriad of insightful sessions and keynotes, two emerging themes took hold: the evolution of AI and the imperative of accessibility. The event illuminated how these facets shape a more inclusive … Read more
The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally … Read more
In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. This article tackles the synergies between … Read more
Today’s consumers expect you to meet them where they are—that’s where an omnichannel approach comes in. In this article, we’ll explain what an omnichannel strategy is and share five steps for creating a unified customer experience. Let’s get started. What Is Omnichannel? Omnichannel is an approach to customer engagement that integrates all communication channels to … Read more
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