Localized SERPs: Winning traffic and leads with service area pages

Localized SERPs: Winning traffic and leads with service area pages

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more

Google’s new search experiences in the European Economic Area

Google’s new search experiences in the European Economic Area

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. “With these new experiences, users in EEA countries searching for queries such as “hotels near me” may … Read more

Google AdSense Now Supports Single Euro Payments Area (SEPA) Payments

Google AdSense Now Supports Single Euro Payments Area (SEPA) Payments

Google AdSense now supports Single Euro Payments Area (SEPA) payments in EUR currency for publishers in many new countries. The Single Euro Payments Area (SEPA) is a payment-integration initiative of the European Union for simplification of bank transfers denominated in euro. Here is the list of countries where AdSense supports SEPA: Austria Belgium … Read more

Top 10 service area business Google local listings questions – answered

Top 10 service area business Google local listings questions – answered

When it comes to listing your business on Google, choosing between the service area businesses and brick-and-mortar listings type is an important first step. This distinction will determine how, when, and where your business pops up in Google Search. If you don’t serve customers at a specific physical location, or if you serve customers at … Read more

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