Localized SERPs: Winning traffic and leads with service area pages

Localized SERPs: Winning traffic and leads with service area pages

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more

Google Explains Why Images Are Gone From Some SERPs

Google Explains Why Images Are Gone From Some SERPs

Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In The Search Results Several recipe bloggers have for the past few months brought up the issue of image thumbnails that stopped appearing in the search … Read more

Let’s Be Real: Reddit In The SERPs Lacks Credibility

Let’s Be Real: Reddit In The SERPs Lacks Credibility

Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect on the quality of search results. Everyone seems to know it but Google. Lack of Expertise But Makes Sense User generated content that is typically … Read more

Unlock success in the SERPs with Pi’s Feature Explorer

Unlock success in the SERPs with Pi’s Feature Explorer

New Feature Explorer | Pi Datametrics 30 Jan 2024|4 MIN READ Make informed decisions and enhance your online presence with a new dimension of data from Pi’s SERP Feature Explorer. Feature Explorer provides comprehensive insights on a range of SERP features – from news headlines in Top Stories to prices in Popular Products. Using the … Read more

Google tests new Nearby Events and Deals feature in SERPS for local businesses

Google tests new Nearby Events and Deals feature in SERPS for local businesses

Google is trialing a new local search box called Nearby Events and Deals. The new SERPs feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To … Read more

The Evolution Of Search & SERPs 2024

The Evolution Of Search & SERPs 2024

Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you.  We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel … Read more

How to optimize for product-first results in retail Google SERPs

How to optimize for product-first results in retail Google SERPs

Google has swiftly changed the retail SERP landscape over the last year with:  Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.  The list goes on.  But … Read more

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