SERPs

What are SERPs? A Simple (But Complete) Guide

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What are SERPs? A Simple (But Complete) Guide

This is the complete guide to search engine results pages and SERP features. It contains everything you need to know about SERPs, from what they are, to how they’ve developed over the years. Plus, how you can optimize for SERPs and an absolute list of today’s most important search engine results page features. I’m covering: … Read more

The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat and the Impact of AI in the SERPs

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The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat and the Impact of AI in the SERPs

In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get pummeled like we think it might? Last week, both Google and Bing announced AI chat in the search … Read more

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