Google’s huge search market share loss wasn’t real: Data revised

Google’s huge search market share loss wasn’t real: Data revised

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and … Read more

Let’s Be Real: Reddit In The SERPs Lacks Credibility

Let’s Be Real: Reddit In The SERPs Lacks Credibility

Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect on the quality of search results. Everyone seems to know it but Google. Lack of Expertise But Makes Sense User generated content that is typically … Read more

Machine Learning Examples In The Real World (And For SEO) (Festive Flashback)

Machine Learning Examples In The Real World (And For SEO) (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

B2B Content Marketing Explained: Tactics From Real Teams

B2B Content Marketing Explained: Tactics From Real Teams

B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That means the person that will use your product or service, but also decision-makers and potential blockers, like the CEO or the legal team. B2B content marketing is a bit like selling … Read more

Proven SEO Tactics for Tech Companies – Real Insights, Real Success — Serpstat Blog

Proven SEO Tactics for Tech Companies – Real Insights, Real Success — Serpstat Blog

“In the dynamic landscape of SEO, Content Decay and SEO Revitalization stand out as essential, yet challenging, strategies. Here’s how to infuse a fresh perspective into your website’s content: Audit with Precision: Scrutinize your site to find content that no longer performs as it once did (Google Search Console will help). It’s not a trivial … Read more

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