The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like … Read more
Creating content takes lots of time and effort – and if you’re too busy to do it yourself – it’s not exactly cheap to outsource, either. Yet, consistently releasing high-quality content is necessary to compete with other online businesses, both on search engines and social media platforms. Ever since the official launch of ChatGPT in … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting. Google told me back when it was about to release the helpful … Read more
![Jarvis Rising – How Google could generate a machine learning model “on the fly” to predict answers when Search can’t, and how it could index those ****** to predict answers for future queries [Patent]](https://www.gsqi.com/marketing-blog/wp-content/uploads/sites/3/2023/07/patent-ml-models-google.jpg)
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning ******. The patent I just analyzed focuses on using and/or generating a machine learning model in response to a query (when Google … Read more
May 30, 2018 | Posted by Mordy Oberstein Two words can either make or break your day… Featured Snippets. For those that score them with consistency the SERP feature is a godsend, for those that don’t… well that’s another story entirely. In either case, combining the position zero boxes with yet another two-word … Read more
June 27, 2018 | Posted by Mordy Oberstein After I had the honor of speaking at SMX Advanced 2018, I wanted to share my thoughts and insights with those who could not attend the conference. So, I did what everybody else does, I threw the slides up on slideshare. Great… now you … Read more
September 25, 2018 | Posted by Mordy Oberstein Just admit it, SEO is scary. Between the inherent complexity of what we do and Google not exactly being the epitome of clarity, the ground that is doing SEO can be a bit shaky at times. That’s pretty much why we’re obsessed with what works … Read more
Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google’s official stance on the AI revolution and content creation with machine learning … Read more
As an SEO professional, you’ve heard about ChatGPT and BARD – or even used them yourself. You might also be familiar with a handful of machine learning ****** from Google, such as BERT and RankBrain. These are all great applications of machine learning. But it isn’t always immediately apparent how machine learning can be useful … Read more
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