When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member … Read more
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Developing compelling video assets for Performance Max and beyond. Using AI-driven automation. … Read more
The business-to-business (B2B) landscape is evolving rapidly in response to digitalization, market trends, and technological advances. For example, the rise of ecommerce has enabled new business ******, such as software as a service (SaaS) and dropshipping. As the B2B market evolves, it becomes increasingly difficult to stay competitive. That’s why it’s essential to keep up … Read more
What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a similar B2B audience on Meta, where advertising costs are significantly lower. But this assumes two things … Read more
Businesses are always seeking innovative ways to stand out. The competition for attention is fierce, and the digital landscape is constantly evolving. Especially for B2B brands, the challenge is to capture the attention and engage very specific buyer personas. One of the most effective strategies to achieve this is through thought leadership marketing. Thought leadership … Read more
LinkedIn is launching two new ad products designed for targeting high-value B2B marketers both on and off its platform: Additionally, LinkedIn is launching a new managed service in Campaign Manager called LinkedIn Premiere, in collaboration with NBCUniversal to enhance targeting. CTV ads. This new ad ad solution is designed to help advertisers showcase content to LinkedIn … Read more
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership … Read more
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores … Read more
Business-to-business (B2B) ecommerce transactions have surged in the last few years. This rise in B2B ecommerce sales has prompted the rapid growth of platforms to facilitate online trade. Choosing the best B2B ecommerce platform is vital for companies aiming to streamline operations and enhance their online presence. Let’s explore some of the top platforms on … Read more
One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming conventions B2B and B2C have forced us to think that each need a completely different approach, but often they don’t. When we turn up to work, … Read more
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