In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores … Read more
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more
When all the hoopla of AI in general, and ChatGPT for content creation specifically, came around my desk, I knew we were looking at a long road ahead. Since then, the AI landscape hasn’t stopped evolving. In fact, I’d be willing to bet that each iteration is evolving at a steadily increasing rate. AI tools … Read more
Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. PMax: A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps … Read more
If your business is already implementing SEO, that’s great. But if you want to experience the full benefits of optimization, you need a customized SEO strategy for your business. This guide shows you why a custom SEO strategy is essential for your business. It also gives you some actionable insights you can use to create … Read more
What Is ChatGPT? ChatGPT is a natural language processing tool developed by OpenAI that generates human-like text based on the input it receives. You can think of it as a high-tech conversation partner or writing assistant. ChatGPT is a type of artificial intelligence (AI) built using a model architecture known as GPT, which stands for … Read more
Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. This guide covers Amazon’s video advertising solutions and how brands can leverage them to … Read more
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