In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more
What Is Website Health? Website health is that foundation that keeps your site working and performing properly. It’s conveyed by a collection of metrics that measure your site based on how secure, easy to use, and optimized for search engine visibility it is. And maintaining a healthy site can help you attract more traffic and … Read more
The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never … Read more
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more
In the ever-evolving landscape of mental health support, mobile applications are emerging as transformative tools, offering solace and guidance to individuals navigating psychological and psychiatric disabilities. In our upcoming installment, we will embark on an insightful journey into the realms of “Youper,” a beacon of hope and assistance in the intricate tapestry of mental well-being. … Read more
Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in the past, where it is a more boxed-in colorful layout. This was spotted by Matt Smith who posted before and after screenshots on … Read more
Technical SEO is one of the most fundamental aspects of SEO. But why is technical SEO important? Because even the most dazzling content or products won’t shine if hidden from search engines. Understanding and implementing technical SEO is key to staying ahead of your competition. This guide will help unlock the secrets to search engine … Read more
Perficient is pleased to announce that our work in health equity, diversity and inclusion has gained recognition in the 2023 eHealthcare Leadership Awards. Our work in the healthcare industry emphasizes the importance of a well-planned and executed strategy for addressing health equity, diversity, and inclusion. This work creates a healthier and more welcoming environment for … Read more
Small businesses in the health industry are discovering the transformative power of digital marketing. From local wellness centres to specialised medical practitioners, the health sector can leverage a diverse range of digital marketing strategies to amplify their reach, connect with patients, and drive growth. In this comprehensive article, our digital agency in Melbourne will delve … Read more
Assistive technologies are transforming the lives of individuals with cognitive disabilities by providing invaluable support for managing their well-being. These technologies, when combined with health monitoring features, offer an extra layer of care, helping individuals with cognitive challenges to lead healthier, safer lives. In this blog post, we will explore the significance of assistive technologies … Read more
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