Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all … Read more
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care. For marketers with … Read more
In the digital age, every marketer worth their salt knows the importance of a strong brand presence. Yet, ironically, many of us who specialize in crafting compelling narratives for others often neglect our own brand’s digital footprint. This guide not only highlights common areas where marketers fall short in nurturing their own brands but also … Read more
In e-commerce, staying ahead of the curve is essential for success. As you strive to provide amazing shopping experiences and maximize revenue, the role of plugins in platforms like WooCommerce has become increasingly important. However, using the right plugins is necessary to unlock its true potential. In this post, we’ll discuss the best WooCommerce plugins … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
Blog / Google SERP / E-E-A-T and YMYL: What Google Wants You to Pay Attention To Google favors and rewards sites that produce high-quality content, as they tend to provide the most relevant answers to users’ queries. The two primary concepts that Google uses to assess content’s overall quality and value are E-E-A-T and YMYL. … Read more
Reading Time: 5 minutes If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered together. Or at the very least, spoken together in the same breath. But why is that? How exactly does your online reputation affect your visibility on search engines and your … Read more
What Is Online Marketing? Online marketing is the practice of using the internet to promote your products, services, or brand to potential customers. It involves creating and distributing content digitally that attracts, engages, and converts. Online marketing, also known as digital or internet marketing, differs from traditional marketing in that it helps you reach a … Read more
Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of … Read more
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