Online Market Research: A Step-by-Step Guide

Online Market Research: A Step-by-Step Guide

Looking to get started with online market research? This guide will teach you everything you need to know. What Is Online Market Research? Online market research is the process of collecting data on a specific market online. Usually with the intention to analyze the data and gain insights that would inform a business strategy. The … Read more

Website Health: A Guide to Optimal Online Performance

Website Health: A Guide to Optimal Online Performance

What Is Website Health? Website health is that foundation that keeps your site working and performing properly.  It’s conveyed by a collection of metrics that measure your site based on how secure, easy to use, and optimized for search engine visibility it is. And maintaining a healthy site can help you attract more traffic and … Read more

Google Uses AI To Detect Fake Online Reviews Faster

Google Uses AI To Detect Fake Online Reviews Faster

Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

Crisis Management in the Digital Age: 5 Steps to Protect Your Brand Online

The digital age has brought countless benefits to marketers and businesses looking to better reach their audience. But there is no doubt that it has also brought some significant challenges.   Most important among them: the digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, … Read more

The 15 Best Online Reputation Management Tools for 2024

The 15 Best Online Reputation Management Tools for 2024

One bad customer review, comment, or post can ruin your brand’s reputation. But how do you stay on top of online reviews with so many different review platforms out there? This is where online reputation management tools can help. Online reputation management tools are software solutions designed to help companies monitor and manage their brand … Read more

Local Strategies: How Better Online Reputation Drives Revenue

Local Strategies: How Better Online Reputation Drives Revenue

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more

6 Ways to Integrate Offline and Online Marketing Strategies

6 Ways to Integrate Offline and Online Marketing Strategies

Digital marketing is the future. But that doesn’t mean you should ignore the present—or the past, for that matter.   It’s true. Social media, email, search engine, and other types of digital marketing have the potential for immense success. But at the same time, they build on fundamental principles that have always been true. And, … Read more

14 Ecommerce Tools for a Successful Online Shop

14 Ecommerce Tools for a Successful Online Shop

Ecommerce has become a way of life, offering limitless possibilities for businesses globally. However, without the right resources, you may not be tapping into the full potential of your online business.  In this article, we’ll break down some of the best ecommerce tools to enable you to outperform your competitors and make informed decisions regarding … Read more

A Beginner’s Guide to Online Reputation Management

A Beginner’s Guide to Online Reputation Management

Every business is at risk of receiving negative attention online. In this guide, we’ll explain how online reputation management (ORM) can help you deal with—or prepare for—negative attention. And equip you with the tactics you need to come out on top. What Is Online Reputation Management? Online reputation management is the process of monitoring and … Read more

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