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The marketing challenges small businesses face are often different to those encountered by larger, more established companies. Resource limitations mean you need to get creative and stay efficient to tackle these challenges effectively. Let’s find out exactly how to do that. Sign up for a free Semrush account (no credit card needed) to follow along … Read more
Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all … Read more
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost … Read more
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of … Read more
Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not. Source link
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