Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … Read more
What is online reputation management (ORM), and why should you take care of it? Brand reputation reveals how consumers view your company, the feelings it arouses, and how people respond to it. It acts as a mirror, reflecting how much people trust your brand. It significantly affects customer loyalty and revenue growth. Additionally, brand reputation … Read more
Updated on 2/1/23: OpenAI’s AI content detection tool (AI Text Classifier) was added to the list. GPTZeroX was also included (an upgrade to GPTZero).Updated on 1/10/23: GPTZero was added to the list of AI content detection tools (created by a Princeton University senior).Updated on 12/29/22: Content at Scale’s AI content detection tool was added.Updated on … Read more
You know the Return on Investment (ROI) formula is a measure of your company’s marketing success, but do you know how to go about measuring ROI? Especially in today’s multi-site, multi-platform, multi-channel digital everything era, it can be difficult to monitor, measure, track, and direct the ROI of digital marketing. Questions plague you at *****, … Read more
Driving sales, improving lead quality, and boosting conversions have never been more critical – especially in an age of increased privacy concerns. The right marketing technology is your key to getting it done. Discover dozens of marketing technologies, tools, and solutions – all for FREE and all without leaving your desk: Grab your free MarTech pass now … Read more
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