Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who **** to solve SEO puzzles, it’s an exciting time when we’re faced with new … Read more
Today, we will time travel to just a few months in the future, to July of 2024, halfway through the year. What SEO trends will be part of the “everyone is doing them” category? What SEO strategies will move to the “SEO don’ts”? Let’s discover what the future holds for SEO, so you can prepare … Read more
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end **** for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more
Google’s Search Liaison, Danny Sullivan, said that while Google has updated its guidance around blocking third-party content, more is to come. Google said we should see things improve over time related to issues around third-party hosted content, sometimes referred to as parasite SEO. As a reminder, when the September 2023 Google helpful content update came … Read more
If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different placements (and people) on the platform to suggesting copy for your ads, Meta is making its ad platform as approachable as possible. And … Read more
The removal of HowTo and FAQ rich results from Google Search is not in anticipation of the full launch of the Google Search Generative Experience, according to Google’s Gary Illyes. There has been some speculation by some SEOs that Google removed certain features due to the shift to AI-powered answers in SGE. Illyes said that … Read more
Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search ranking.” In July, Google began sending out scary INP core web vital warnings … Read more
The White label marketing industry continues to grow. According to Statista, the likelihood that businesses will outsource their creative needs is 47%. White-label marketing is expected to continue its growth and play a significant role in the digital marketing industry in 2023, including marketing services like search engine optimization (SEO), pay-per-click (PPC), web development, content … Read more
Change is the only constant in the world of digital marketing. Therefore, it comes as no surprise that 2023 is expected to bring about a lot of change. It’s important to stay up to **** on the latest online marketing trends. Below, we look at the top trends in online marketing closely because, whether you … Read more
Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … Read more
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