Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics … Read more
In the digital age, every marketer worth their salt knows the importance of a strong brand presence. Yet, ironically, many of us who specialize in crafting compelling narratives for others often neglect our own brand’s digital footprint. This guide not only highlights common areas where marketers fall short in nurturing their own brands but also … Read more
SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered … Read more
The digital age has brought countless benefits to marketers and businesses looking to better reach their audience. But there is no doubt that it has also brought some significant challenges. Most important among them: the digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, … Read more
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language ****** (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives … Read more
Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both … Read more
What is social engineering? Social engineering is manipulating people into performing actions or divulging confidential information, often to gain unauthorized access to systems, data, or physical locations. It is a form of attack that exploits human psychology rather than technical vulnerabilities. Here are a few key concepts related to social engineering: Types of Social Engineering … Read more
Google announced enhanced privacy control tools with new features designed to empower individuals to manage their personal data in Google search results. Results About You Dashboard And Notifications In a notable extension of a tool launched last year, Google’s Results about you feature has been significantly enhanced. This utility allows users to solicit the removal … Read more
Here’s how to adjust your SEO content campaigns for the “new Google” now. What do you think? How will you adjust your SEO copywriting strategy? Leave a comment and let me know. Did you know my SEO Copywriting Certification students get updates like this every month — plus the ability to ask questions? Yup. Here’s … Read more
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