As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language ****** (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives … Read more
What Is Web Analytics? Web analytics is the process of working with website data to improve the user experience (UX) and site performance. And includes creating goals, collecting and analyzing data, and making decisions based on your analysis. Digital analysts, ecommerce specialists, UX designers, product managers, and content managers all rely on web analytics to … Read more
In the rapidly evolving landscape of artificial intelligence, businesses are constantly seeking ways to harness the full potential of large language ****** (LLMs) to improve their services and engage with customers more effectively. One innovative solution that has emerged to address the challenge of handling newer, more current, or private internal data is Retrieval Augmented … Read more
Kateryna HordiienkoResearch Editor at Serpstat The search engine optimization environment is expected to keep up with its accelerating rates, especially given global business expansion. While there are numerous trends to follow, it would be a mistake to underestimate or completely neglect some crucial SEO standards. Statistics show 87% of customers would not buy from an … Read more
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