Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and help make data-driven decisions. This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, … Read more
Digital public relations (PR) is similar to traditional PR but uses online channels to reach a broader audience. In this article, we’ll explore exactly what digital PR is, why it’s important, and how you can use it to build a stronger brand. We’ll go over its search engine optimization (SEO) benefits, too. Let’s dive in. … Read more
What Is an H1 Tag? An H1 tag is the HTML used to create the main title on a webpage and helps indicate the page’s primary topic to visitors and search engines. It contains an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in HTML … Read more
So, you’ve got this itch to start a blog. Sounds exciting, right? But wait… you’re stuck. Maybe you’re not even sure what to write about. Or perhaps you’ve got an idea but are unsure if it’s any good. Does that sound like you? Well, you’re not alone. Lots of people feel this way when they’re … Read more
What Is Semantic Search? Semantic search refers to the process of how search engines understand and match keywords to a searcher’s intent in organic search results. Before semantic search, search engines like Google operated like matchmakers—aligning specific words in your query with those exact words on webpages. The results were straightforward but often lacked depth. … Read more
The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that … Read more
What Is Marketing Analytics? Marketing analytics is the practice oftracking, managing, and evaluating datato measure the success of marketing activities. And gain insights to enhance your marketing efforts. This helps businesses make better decisions. Because they’re informed by data rather than assumptions. For example, let’s say a company is evaluating their email performance and notices … Read more
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the … Read more
Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products to rank organically. Keyword-rich content is no longer enough to rank; … Read more
The importance of content in SEO comes from one key fact: you can’t be visible to search engines—or your audience—without it. Content signals to search engines like Google that you’re worth recommending, allows you to get in front of your target audience, and offers you tremendous opportunities to grow your business. What Is Content? Content … Read more
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