WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress … Read more
The importance of content in SEO comes from one key fact: you can’t be visible to search engines—or your audience—without it. Content signals to search engines like Google that you’re worth recommending, allows you to get in front of your target audience, and offers you tremendous opportunities to grow your business. What Is Content? Content … Read more
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When … Read more
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta … Read more
As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings and traffic. While many marketers are familiar with basic SEO tactics, not all understand the … Read more
Google is a search engine that sees billions of searches every day. Many of those search queries represent potential buyers. And if your brand is represented well in the search results, it’s a huge business opportunity. In this article, we’ll go over the importance of SEO and what benefits you can expect. But let’s start … Read more
Keyword research is the process of identifying the keywords and phrases that people are using to search for information online. It is one of the most important aspects of SEO, as it helps you to create content that is relevant to your target audience and that will rank high in search engine results pages (SERPs). … Read more
As a legal professional, identifying and targeting your ideal client is essential for the success of your law firm. By understanding the specific needs and pain points of your target audience, you can create a more effective marketing strategy and increase your chances of converting potential clients into paying customers. In this article, we will … Read more
As a small- or medium-sized business owner in Canada, you’ve likely focused your SEO efforts on Google, the dominant search engine in the market. While Google undoubtedly remains a critical platform for online visibility, it’s important to recognize the potential benefits of optimizing your website for Bing as well. With Bing recently surpassing 100 million … Read more
Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is … Read more
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