The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of … Read more
Updated: April 20, 2024. Free EEAT checklist (EEAT audit template) to help you audit your website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon. Does your site have all it needs when it comes to E-E-A-T/YMYL, Google Helpful Content, and widely understood Google quality? A free 76-point Google Quality Audit Template (worth $500) will … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
Reading Time: 7 minutes EEAT is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on a website. E-E-A-T helps Google determine which websites should be ranked higher in the SERPs based on their credibility and value that it provides to users. When … Read more
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. Putting Google to … Read more
Blog / Google SERP / E-E-A-T and YMYL: What Google Wants You to Pay Attention To Google favors and rewards sites that produce high-quality content, as they tend to provide the most relevant answers to users’ queries. The two primary concepts that Google uses to assess content’s overall quality and value are E-E-A-T and YMYL. … Read more
Everybody wants to be a master of something, even if it’s a master of flipping burgers. With Google serving up E-E-A-T acronyms for quality standards, we might just need your master burger-flipping skills. But what is E-E-A-T, why do we want it, and is it tasty? Search engine ranking–if you own an online business with … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T … Read more
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X. Danny Sullivan wrote, “It’s not a ranking factor. It’s not a … Read more
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