Danny Sullivan, Google’s Search Liaison, said we should expect to see more clarification from Google on its creating helpful content page, specific to the section “Get to know E-E-A-T and the quality rater guidelines.” Sullivan said on X, “You’re almost certainly going to see more clarification come to that page, as well, in the near … Read more
Expertise is the second E in Google’s E-E-A-T quality guidelines. But what does it mean, and how do you optimize for it? In this guide, you’ll learn: Let’s dive in. What is Expertise? “Somebody who obtains results that are vastly superior to those obtained by the majority of the population (Gobet, 2011; 2015, p. 5).” … Read more
How do you increase Trustworthiness according to Google’s E-E-A-T guidelines? In this guide, I’ll show you 7 practical ways to make your website the most trusted in your industry so you’re rewarded with better rankings and more organic search traffic. Let’s dive in. What is Trustworthiness? While E-E-A-T is a newer concept, the idea of … Read more
Authoritativeness is the most important part of Google’s E-E-A-T guidelines. In fact: You can nail the other three parts perfectly, but without authoritativeness, you won’t get the SEO results you’re looking for. In this guide, you’ll learn 10 proven (but not easy) ways to build authoritativeness. If you’re up for the challenge, then keep reading. … Read more
How do you optimize for Experience from Google’s E-E-A-T guidelines? In this guide, you’ll learn: Let’s dive in. I Investigated E-E-A-T to Learn Exactly How to Optimize for Experience There are three ways Google measures experience: 1. First-Hand Experience Google says: “Does content also demonstrate that it was produced with some degree of experience, such … Read more
Have you been seeing lackluster SEO results or low SERP analysis? Not sure what you’re doing wrong? While there’s a multitude of factors at play, a significant rule set that you might have overlooked might just be the culprit: Google E-E-A-T. E-E-A-T are four principles Google uses to evaluate your web pages, and are a … Read more
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. … Read more
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) … Read more
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The … Read more
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