Dive Archives

Crafting Trustworthy Content: A Dive into AHPRA Guidelines for Healthcare Content Marketing – Digital Freak

May 7, 2024 by BTR

In today’s digital landscape, Australian healthcare professionals are increasingly harnessing the power of content marketing to educate and engage patients. However, navigating the regulatory landscape, specifically the guidelines set forth by the Australian Health Practitioner Regulation Agency (AHPRA), is paramount for compliant and ethical communication. This comprehensive guide from our content marketing team delves into … Read more

Search universe analysis: A deep dive

January 29, 2024 by BTR

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive … Read more

Deep Dive into IBM Sterling Certified Containers and Cloud Solutions / Blogs / Perficient

January 20, 2024 by BTR

Many retailers are embarking on a digital transformation to modernize and scale their order management system (OMS) solution. Built on a modern architecture, the solution wraps Docker containers around order management business services. This architecture streamlines application management and the release of new functionality. The container technology also supports varying levels of technical acumen, business … Read more

A Deep Dive into Selenium 4’s Relative Locators / Blogs / Perficient

November 26, 2023 by BTR

In the fast-changing world of automating tasks on the web, keeping up means getting really good at using tools that can easily handle the always-changing problems. Selenium 4 has a new feature called Relative Locators. It’s a big deal because it makes it easier to deal with complex connections between different parts of a website’s … Read more

September 2023 Google core update: A deep dive into personal knowledge panels and E-E-A-T enhancements

October 30, 2023 by BTR

In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) … Read more

A Deep Dive into the World of AI and SEO with Jon Gillham

October 25, 2023 by BTR

In a recent episode of The SEO Entrepreneur Show, Nathan Gotch sat down with Jon Gillham, the founder of originality.ai. With his extensive background in building online businesses and driving them with SEO, Gillham has been at the forefront of the AI movement. This article provides a summary of their insightful conversation. Jon Gillham’s Journey … Read more

Our Digital Transformation to Oracle Cloud HCM – A Deep Dive into Our Migration Journey – Part 3 / Blogs / Perficient

October 20, 2023 by BTR

Recently, Perficient digitally transformed for success by migrating to Oracle Cloud HCM. To share our story, we invited key stakeholders Andrea Lampert, Michael Zucker, Cathie Meyers, and Mike Grennier to join a panel discussion moderated by Stuart Massey, Principal of our Oracle ERP practice.  As Vice President of People, Andrea is responsible for working across … Read more

User Behavior and SEO: A Deep Dive

August 31, 2023 by BTR

Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. I’ll tell you: What they are exactly What … Read more

The Evolution of SEO: A Deep Dive into Google I/O’s Latest Innovations and the Rise of Generative AI

June 17, 2023 by BTR

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Here, we’ll delve into these key developments, their implications … Read more

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