Healthcare

Crafting Trustworthy Content: A Dive into AHPRA Guidelines for Healthcare Content Marketing – Digital Freak

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Crafting Trustworthy Content: A Dive into AHPRA Guidelines for Healthcare Content Marketing – Digital Freak

In today’s digital landscape, Australian healthcare professionals are increasingly harnessing the power of content marketing to educate and engage patients. However, navigating the regulatory landscape, specifically the guidelines set forth by the Australian Health Practitioner Regulation Agency (AHPRA), is paramount for compliant and ethical communication. This comprehensive guide from our content marketing team delves into … Read more

Building Quality Backlinks: Off-Page SEO Tactics for Healthcare

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Building Quality Backlinks: Off-Page SEO Tactics for Healthcare

In the competitive world of healthcare e-commerce, having an exceptional website is no longer enough. To truly stand out and drive targeted traffic, you must master the art of off-page SEO, specifically building quality backlinks. Backlinks act as digital votes of confidence, signaling to search engines that your website is valuable and trustworthy. The more … Read more

Value of Schema Markup for Healthcare Organizations

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Value of Schema Markup for Healthcare Organizations

Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact information, reviews, locations, operating hours, and more, catering to both current and prospective patients. Beyond this, implementing Schema Markup can also result in a reusable … Read more

Optimizing Medication Management: How AWS ETL Transforms Healthcare Data for a Leading PBM / Blogs / Perficient

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Optimizing Medication Management: How AWS ETL Transforms Healthcare Data for a Leading PBM / Blogs / Perficient

Perficient is at the forefront of managing and developing applications for numerous clients in the Healthcare sector. This article focuses on the Pharmacy Benefits Management (PBM) company, exploring the challenges such a company faces, the value it provides to its clientele, and how Perficient leverages its talent **** of business analysts, developers, architects, and process … Read more

Is Your Healthcare Digital Organization Really Product-Driven? / Blogs / Perficient

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Is Your Healthcare Digital Organization Really Product-Driven? / Blogs / Perficient

Digital organizations in health payers and providers strive to enhance value for their patients and members. And the stakes are high for these consumers. After all, healthcare decisions impact health, wallet, and emotional well-being. That means digital experiences become an important opportunity to positively fill gaps – both before and after care is received. What … Read more

Harnessing the Healing Touch of Digital Marketing in Healthcare! – Digital Freak

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Harnessing the Healing Touch of Digital Marketing in Healthcare! – Digital Freak

The healthcare industry, comprising a vast array of services ranging from general practitioners (GPs) and veterinarians to medical technology companies, orthodontics, and dental practices, has not been immune to the transformative power of digital marketing. In today’s interconnected world, digital marketing has emerged as a vital tool for healthcare professionals and businesses to reach their … Read more

Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders / Blogs / Perficient

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Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders / Blogs / Perficient

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. Kayla and I were both invited to speak at the conference, and, while we were there, we took full advantage of the great learning opportunities that always arise with the industry comes together. Kayla spoke … Read more

Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update / Blogs / Perficient

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Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update / Blogs / Perficient

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And … Read more

Navigating Agile in Healthcare / Blogs / Perficient

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Navigating Agile in Healthcare / Blogs / Perficient

Understanding: What is Agile?  Agile is a set of principles and practices for project management and product development that emphasizes flexibility, collaboration, customer-centricity, and adaptability to change. The key principles of Agile include valuing individuals and interactions over processes and tools, working software (or deliverables) over comprehensive documentation, customer collaboration over contract negotiation, and responding … Read more

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