Businesses are always seeking innovative ways to stand out. The competition for attention is fierce, and the digital landscape is constantly evolving. Especially for B2B brands, the challenge is to capture the attention and engage very specific buyer personas. One of the most effective strategies to achieve this is through thought leadership marketing. Thought leadership … Read more
Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said the ad strength and pinning details are not new, but the treatment … Read more
Perficient is at the forefront of managing and developing applications for numerous clients in the Healthcare sector. This article focuses on the Pharmacy Benefits Management (PBM) company, exploring the challenges such a company faces, the value it provides to its clientele, and how Perficient leverages its talent **** of business analysts, developers, architects, and process … Read more
Living in the great state of Arizona, I see people travel frequently between Phoenix and Southern California. According to the map app on my phone, the California border is only 3 hours away if I drive west on Interstate 10. Plus, my phone gives me written and audio turn-by-turn instructions with a detailed map of … Read more
Valeriia LokhtenkoBlog Editor at Serpstat About the client Today, we would like to share the experience of our dearest client — one of the world’s leading last-mile delivery companies, which has revolutionized the way people think about food delivery services. Disclaimer: While we are unable to reveal the name of the brand or any sensitive … Read more
The Internet is a powerful business tool when wanting to place your company’s digital content within reach of the right people across towns, states, or anywhere on earth. If you are not using digital marketing to get your brand in front of your target audience, you are missing out on a significant number of potential … Read more
Analyze Single SERP Rankings To Discover New SEO Potential This credit-based, pay-as-you-go solution enables you to manually check the rankings for a single URL or the top 10, 30, or 100 SERPs for specified keywords in various search engines, locations, and devices. This can help you perform market research in order to discover gaps within … Read more
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