Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

Number of concerns over Google Privacy Sandbox grow to 111

Number of concerns over Google Privacy Sandbox grow to 111

The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. The CMA’s January report made it clear that Google couldn’t proceed with third-party cookie deprecation. Sure enough, … Read more

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend: … Read more

Google Ads Testing New Diagnostics Insights View UI Leading To Ad Strength Pinning Concerns

Google Ads Testing New Diagnostics Insights View UI Leading To Ad Strength Pinning Concerns

Google is testing a new user interface treatment for the Google Ads diagnostic insights view. This new UI highlighted an issue with low ad strength that drove a lot of concern within the PPC community. In short, Ginny Marvin, Google’s Ads Liaison, said the ad strength and pinning details are not new, but the treatment … Read more

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is … Read more

Google exec addresses advertisers’ automation concerns

Google exec addresses advertisers’ automation concerns

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t … Read more

Google boss addresses concerns of AI replacing advertising staff post layoffs

Google boss addresses concerns of AI replacing advertising staff post layoffs

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its … Read more

Meta steps up data privacy measures in Europe amid targeted ad concerns

Meta steps up data privacy measures in Europe amid targeted ad concerns

Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications, prompting them to choose how their information is shared between Meta services. Why we care. The effectiveness of targeted advertising … Read more

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s move to halt all ads is a … Read more

Connected Vehicles Highlight Big Opportunities and Concerns For OEMs / Blogs / Perficient

Connected Vehicles Highlight Big Opportunities and Concerns For OEMs / Blogs / Perficient

Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition.  … Read more

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