The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. The CMA’s January report made it clear that Google couldn’t proceed with third-party cookie deprecation. Sure enough, … Read more
Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google responded by stating that the report contains … Read more
Have you ever wondered why sometimes a freshly created website isn’t making a dent in Google search results, despite the painstaking optimization of every web page? If you’re scratching your head over your website’s rankings in the search engine, you might have stumbled upon the SEO concept called Google Sandbox – the SEO world’s most … Read more
Google Ads has a new policy named limited ad serving where Google needs to “get to know you”,” the advertiser, before letting those ads serve at full scale. This reminds me of the Google Sandbox in organic from two decades ago but for Google Ads. Google wrote it is “announcing a new approach to improving … Read more
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