SEO is a notoriously misunderstood channel, making it hard to demonstrate your successes to your executive team and gain constant buy-in. You could spend hours putting together a report for your peers or executives, only to find out they don’t understand the correlation between the SEO metrics. Over our years of working with thousands of … Read more
Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google’s former head of ads – led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it … Read more
Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increase. This was most affected overall … Read more
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift … Read more
Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to … Read more
WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity … Read more
Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good. It obviously makes you think, well, maybe Google will add more detail, or help documentation, around the crawl … Read more
After a relatively slow Google webmaster report last month, this month was the extreme opposite. We had several Google updates from the ongoing massive Google March 2024 core update, the Google March 2024 spam update starting and completing, spam policy updates, tons of manual actions and then all the discussions and “clarifications” around those updates … Read more
Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic **** ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed **** ranges with start or end dates beyond March 20, 2024, will include incomplete reach reporting data for any Orders or Line … Read more
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more
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